West Ham United are preparing an opening bid for Jørgen Strand Larsen as they fight relegation.
Manager Nuno Espírito Santo wants attacking reinforcements in January.
Wolverhampton Wanderers are thought to value Strand Larsen at £40m.
The 25-year-old has scored three league goals this season after netting 14 last year.
West Ham sit 18th and see a new striker as vital to survival.
They are set to loan Niclas Füllkrug to AC Milan.
Nuno has also explored other options but prefers players with Premier League experience.
Talks are ongoing for Adama Traoré from Fulham.
